ROLE

VIDEO PRODUCTION

CLIENT

CHAMBER MUSIC HAWAII

YEAR

2020

A promotional video for Chamber Music Hawaii’s Poetry in Motion series, performed at Palikū Theatre, Windward Community College. The piece features mezzo-soprano Laurie Rubin, who shares what makes this fusion of music, poetry, and performance so powerful.

Creative Goals

• Craft a documentary-style narrative that feels intimate and elevated, not like a standard promo reel
• Let a compelling personal voice carry the emotional weight, drawing viewers in before the visuals or music do
• Use pacing and composition to convey atmosphere and sensory experience
• Build a piece that functions as a lasting brand asset, not just a one-time promotional push

Outcome

The video became Chamber Music Hawaii’s lead marketing asset, driving ticket sales across their website and social channels. Laurie’s interview gave the piece an authenticity that performance footage alone couldn’t achieve.